Ana Afan

Group Head of Digital Activation Coca Cola Europacific Partners

Ana has over 10 years of experience building and leading the eCommerce and Digital agenda across retail and FMCG giants. Ana joined Coca-Cola Europacific Partners in 2021, where she headed up eCommerce in GB for 2.5 years, and currently heads up Digital Activation and Retail Media for Western Europe and Asia Pacific at Coca-Cola Europacific Partners. She has previously worked at PepsiCo, Lavazza and The Hut Group, architecting and leading sustainable growth strategies, with responsibilities ranging from developing and leading performance marketing capability, channel specific portfolio and operations to the optimisation of D2C and B2B. Prior to this, Ana also worked in Foreign Affairs at the European Union in Brussels.

Day 1 | 9th September

1:20 PM Panel Discussion: How do you define retail media’s role within the business and break down internal silos to maximise your budgets and structure for growth?

Demonstrating the value of retail media to the broader business as an additional revenue stream
What is the optimal organisational set up and how can cross-functional teams work in practice?
How can you break silos between brand and product marketing teams to increase ad spend?

Check out the incredible speaker line-up to see who will be joining Ana.

Download The Latest Agenda