Retail Media Pioneers Blog

Retail Media is at a critical juncture. Here, we'll be taking a look at some of the key themes shaping retail media this year, and how they may influence the industry in the coming years.

While the rise of eCommerce has impacted brick-and-mortar retail, marketers are still assigning big budgets to in-store marketing campaigns. Having access to customers at the point of sale is still incredibly beneficial for brands. However, measuring the effectiveness of in-store retail media has always been a challenge. Click here for the full blog.