Daniel Balboa Garcia

Head of Media & Digital Marketing LG Electronics

Daniel Balboa García (Madrid, 1989) is the Head of Media & Digital Marketing at LG Electronics Spain.

He holds a degree in Marketing and Market Research from the University of Málaga. Daniel has spent much of his career at leading media agencies (particularly within WPP), working alongside some of the most prominent advertisers in the advertising ecosystem, such as Unilever, IKEA, PSA Group, and BBVA.

In 2021, he joined LG Electronics Spain as Head of Data and Madtech. A year later, he was appointed Head of Media and Digital Marketing.

Day 1 | 9th September

1:10 PM Panel Discussion: How do you define retail media’s role within the business and break down internal silos to maximise your budgets and structure for growth?

Demonstrating the value of retail media to the broader business as an additional revenue stream
What is the optimal organisational set up and how can cross-functional teams work in practice?
How can you break silos between brand and product marketing teams to increase ad spend?

Check out the incredible speaker line-up to see who will be joining Daniel.

Download The Latest Agenda