Dinesh Deva

VP Product & Engineering Zalando

Dinesh Deva is Vice President of Advertising at Zalando Marketing Services, overseeing the technical development of innovative advertising solutions. With over two decades of experience in e-commerce and ad-Tech, Dinesh has a proven track record of leading high-performing teams in delivering cutting-edge solutions. His expertise lies in building AI-based user experiences at scale, particularly in the domains of ads, personalization, and user engagement, catering to millions of users.

Day 1 | 9th September

3:25 PM Fireside Chat: How can using real-time data and trends help you deliver more personalised campaigns to keep consumer engagement high while not seeming intrusive?

Explore you can use geo-targeting to deliver personalised offers based on a customers’ proximity to stores or seasonal trends
Sharing best practices for balancing personalisation with privacy protection, ensuring they enhance customer loyalty without overstepping boundaries
Combatting saturation by ensuring ads are tailored to preferences and behaviours

5:10 PM Oxford-Style Debate: Incrementality in retail media is key to true value

True – Incrementality ensures retail media drives genuine growth, not just organic sales, by providing accountability and measurable performance, making it essential for success – Dinesh Deva, VP Product & Engineering, Zalando

False – Overfocusing on incrementality limits retail media’s potential, prioritising short-term sales over long-term brand building and customer engagement – Julia Robertsson, Product Marketing Manager, ASUS Nordic

Check out the incredible speaker line-up to see who will be joining Dinesh.

Download The Latest Agenda