Retail Media Pioneers

09 - 10 September, 2025

The Hurlingham Club, London

Dinesh Deva

VP Product & Engineering Zalando

Dinesh Deva is Vice President of Advertising at Zalando Marketing Services, overseeing the technical development of innovative advertising solutions. With over two decades of experience in e-commerce and ad-Tech, Dinesh has a proven track record of leading high-performing teams in delivering cutting-edge solutions. His expertise lies in building AI-based user experiences at scale, particularly in the domains of ads, personalization, and user engagement, catering to millions of users.

Day 1 | 9th September

3:20 PM Fireside Chat: How can using real-time data and trends help you deliver more personalised campaigns to keep consumer engagement high while not seeming intrusive?

  • Explore you can use geo-targeting to deliver personalised offers based on a customers’ proximity to stores or seasonal trends 
  • Sharing best practices for balancing personalisation with privacy protection, ensuring they enhance customer loyalty without overstepping boundaries 
  • Combatting saturation by ensuring ads are tailored to preferences and behaviours 


5:00 PM Oxford-Style Debate: Incrementality in retail media is key to true value

True – Incrementality ensures retail media drives genuine growth, not just organic sales, by providing accountability and measurable performance, making it essential for success – Dinesh Deva, VP Product & Engineering, Zalando

False – Overfocusing on incrementality limits retail media’s potential, prioritising short-term sales over long-term brand building and customer engagement – Julia Robertsson, Product Marketing Manager, ASUS Nordic

Check out the incredible speaker line-up to see who will be joining Dinesh.

Download The Latest Agenda