Retail Media Pioneers

09 - 10 September, 2025

The Hurlingham Club, London

Julia Robertsson

Product Marketing Manager ASUS Nordic

Day 1 | 9th September

5:00 PM Oxford-Style Debate: Incrementality in retail media is key to true value

True – Incrementality ensures retail media drives genuine growth, not just organic sales, by providing accountability and measurable performance, making it essential for success – Dinesh Deva, VP Product & Engineering, Zalando

False – Overfocusing on incrementality limits retail media’s potential, prioritising short-term sales over long-term brand building and customer engagement – Julia Robertsson, Product Marketing Manager, ASUS Nordic

Check out the incredible speaker line-up to see who will be joining Julia.

Download The Latest Agenda