Retail Media Pioneers

09 - 10 September, 2025

The Hurlingham Club, London

Polina Strati

Digital Commerce Lead East Europe & Digital Marketing Lead SE & Central Europe Unilever

Day 2 | 10th September

11:20 AM Case Study: How to navigate the proliferation of new retailer packages to reach the most relevant customers for maximum impact

  • How can you effectively evaluate potential retail partners based on audience fit, purchasing behaviour, and past campaign performance? 
  • Explore how to assess different retailer offerings, from premium ad placements to customised targeting options 
  • Understand how to weigh cost effectiveness against campaign goals by analysing available retailer packages 

Check out the incredible speaker line-up to see who will be joining Polina.

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