Victor de la Fuente Abarca

Global eCommerce Co-Lead | Retail Digital Media and Social Commerce Nestle

Victor de la Fuente is part of the Global eCommerce team at Nestle focused in Retail Digital Media and Social Commerce. Victor has been leading Digital Shelf in the past both at global level and also at market level in which he also led initiatives about retail search, shopper conversion and ecommerce acceleration.

Day 1 | 9th September

3:20 PM Fireside Chat: How can you maximise digital shelf insights to optimise product visibility, drive ad revenue and elevate customer experience?

Improving product discoverability and shopper experience using real-time insights from digital shelf analytics
Explore using data on stock availability, pricing discrepancies, and competitor trends
Building a sustainable revenue model with digital shelf insights to create additional ad opportunities, driving profitability while maintaining consumer trust

Check out the incredible speaker line-up to see who will be joining Victor.

Download The Latest Agenda