In Q3 of 2026, Retail Media Pioneers have surveyed 100 leading decision-makers in the industry to explore how retail media is evolving as organisations look to scale their capabilities, improve measurement and unlock greater value from first-party data.

The report will examine three core areas shaping the next phase of retail media: the transition towards integrated, full-funnel commerce media; the move beyond traditional ROAS towards unified and incremental measurement; and the growing opportunity to turn first-party data into a scalable commercial asset.

Together, the findings provide a snapshot of the priorities, challenges and opportunities influencing the retail media landscape today, while highlighting where industry leaders expect the greatest opportunities for growth to emerge.

Register your interest now and receive a copy of the report as soon as it goes live!