Adam Smith

Adam Smith

Head of Retail Media Iceland Foods

Day 1 | 8th September

5:05 PM Case Study: How we scaled our in-store media network to drive high-margin revenue and unified shopper journeys

  • Discover how store screens, POS surfaces, loyalty data and digital shelf signals were unified into a measurable, monetisable media offering that extends beyond traditional OOH
  • Learn how real-time triggers (e.g., out-of-stock alerts, weather, dayparting) were used to dynamically adapt DOOH creative and deliver contextual relevance while staying compliant with HFSS and category restrictions
  • Understand how integrating in-store, online and CRM data unlocked holistic attribution — connecting footfall, dwell and offline sales to digital exposure and enabling full-funnel planning. 

Check out the incredible speaker line-up to see who will be joining Adam.

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