Alex leads on Retail Media at Halfords where he is responsible for setting the overall strategy, expanding the proposition, and delivering increased revenue across the Retail Media division. Alex has helped launch, develop and scale Retail Media Networks across a number of different verticals and geographies. He has wide-ranging experience in the UK market, having worked with major grocery retailers such as Asda and Ocado, and he has also helped to deliver impactful projects internationally for businesses such as Aldi, Esprit, Spinneys, and Naivas. He is passionate about building advertising businesses that create real value for customers, brands, and retailers alike through the intelligent use of data. Alex keeps a keen eye on emerging trends and innovations and is committed to unlocking Retail Media’s full potential and to pushing the boundaries of modern advertising.