Alex Knapman

Retail Media Lead Halfords

Alex leads on Retail Media at Halfords where he is responsible for setting the overall strategy, expanding the proposition, and delivering increased revenue across the Retail Media division. Alex has helped launch, develop and scale Retail Media Networks across a number of different verticals and geographies. He has wide-ranging experience in the UK market, having worked with major grocery retailers such as Asda and Ocado, and he has also helped to deliver impactful projects internationally for businesses such as Aldi, Esprit, Spinneys, and Naivas. He is passionate about building advertising businesses that create real value for customers, brands, and retailers alike through the intelligent use of data. Alex keeps a keen eye on emerging trends and innovations and is committed to unlocking Retail Media’s full potential and to pushing the boundaries of modern advertising.

Day 1 | 9th September

1:20 PM Panel Discussion: How can you improve internal expertise, partnerships and measurement tools to scale your retail media business at pace?

Using intelligent automation, CDP and DSP platforms to streamline manual processes and empower self-service users
How to get the measurement model right to provide ROI on spend and secure repeat business
Increasing collaborative data aggregations to and making your data monetizable to enhance scaling efforts
How can you build retail media expertise within your organisation to become a trusted ad solutions partner to brands?

Day 2 | 10th September

10:00 AM Ask Me Anything Panel: Our panel of expert retailers and brands are here to answer your most pressing questions on strategy, trends and innovations shaping retail advertising

Using Slido, our panel of C level experts will take questions from the audience, live! For example:

How are you managing the balance between personalisation and growing data privacy regulations, and what steps are you taking to maintain consumer trust?
What are the key operational and technical challenges in running a successful retail media network that are often overlooked?
How are you ensuring that media spend is efficiently allocated, particularly with programmatic advertising?
How do you balance creative innovation with consistency across channels, and how do you measure the effectiveness of new ad formats?

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda