Alex Knapman
Retail Media Lead HalfordsDay 1 | 8th September
5:10 PM The Reality Check Panel: How can you evaluate formats, placements and context to identify what truly drives shopper action?
- Review anonymised examples of in-store media — from DOOH loops to shelf screens to POS placements — and assess their real effectiveness based on context, dwell time, HFSS constraints and shopper behaviour
- Hear experts break down why certain formats succeed or fail, revealing the practical realities of creative relevance, screen positioning, campaign timing, and the path to purchase
- Vote live on which executions you believe performed best before the results are revealed, offering an honest look at what great in-store media really requires in 2026
Available for sponsorship – DOOH / In-Store Solutions / Digital Screens
Day 2 | 9th September
3:00 PM Dragons’ Den: Hear from 4 innovative start-ups on the latest and greatest retail media technology initiatives that can help you address your biggest challenges and opportunities
Join our dragons as they assess the latest data innovations from start-up companies pitching their tech in a bid to win first place. Listen up as the dragons review the technology’s benefits to your business, predict their future success and deliver their verdicts.
The ultimate decision is in your hands though, as the audience get to vote for their favourite.
Will you find the next big thing?
Check out the incredible speaker line-up to see who will be joining Alex.
Download The Latest Agenda