Alex Wright
Programmatic & Data Leader Channel 4Day 1 | 8th September
2:55 PM Case Study: How we built an AI-led model to unlock long-tail growth across CTV and commerce media
- Using AI to unlock the FELT – identifying medium-sized, non-endemic brands and enabling scalable access to premium CTV in a way RMNs can replicate to diversify advertiser demand
- Learn how automation and AI-led planning removed operational friction across targeting, budgeting and campaign setup – offering a blueprint for RMNs looking to move beyond high-touch, enterprise-only sales models
- Delivering measurable, full-funnel outcomes while expanding advertiser accessibility, creating a repeatable model for long-tail revenue growth across commerce media, CTV, and offsite environment
Check out the incredible speaker line-up to see who will be joining Alex.
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