Alexandra Wright
Programmatic & Data Leader Channel 4Day 1 | 8th September
3:30 PM Case Study: How we built an AI-led model to unlock long-tail growth across CTV and commerce media
- Using AI to unlock the FELT – identifying medium-sized, non-endemic brands and enabling scalable access to premium CTV in a way RMNs can replicate to diversify advertiser demand
- Learn how automation and AI-led planning removed operational friction across targeting, budgeting and campaign setup – offering a blueprint for RMNs looking to move beyond high-touch, enterprise-only sales models
- Delivering measurable, full-funnel outcomes while expanding advertiser accessibility, creating a repeatable model for long-tail revenue growth across commerce media, CTV, and offsite environment
3:00 PM Importance of Identity Panel Discussion: How can you build privacy-safe data collaboration to strengthen identity, improve measurement and drive cross-channel performance?
- Explore how retailers can modernise identity systems, enable data portability, and collaborate with brands through clean rooms while maintaining consumer trust and regulatory compliance
- Understand how data enrichment, cross-touchpoint identity resolution, and transparent governance frameworks enable better measurement — from incrementality to CTV/DOOH attribution
- Hear retailers, brands and tech leaders debate what “good” looks like: shared taxonomies, aligned KPIs, interoperable clean rooms, and the shift from inventory-led growth to data-driven monetization
Check out the incredible speaker line-up to see who will be joining Alexandra.
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