Retail Media Pioneers
09 - 10 September, 2025
The Hurlingham Club, London
Alexandra Wright
Programmatic & Platforms Leader Channel 4Day 1 | 9th September
4:40 PM Publisher Case Study: How to successfully use CTV’s expanding premium inventory options and advanced metrics to improve targeting accuracy and capture more audiences
- Unlock CTV's growing premium inventory placements to capture audiences in high-value, immersive environments
- Understand the role of advanced measurement tools like audience segmentation, view-through rates, and cross-device attribution in optimising CTV campaigns, ensuring more accurate targeting and impactful engagement strategies
- Dive into innovative CTV features such as shoppable ads and real-time polling to drive deeper viewer participation and bridge the gap between branding and performance marketing, yielding measurable uplift in ROI
Check out the incredible speaker line-up to see who will be joining Alexandra.
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