Alice Anson

Director of Digital Media Nectar360

Alice Anson is Nectar360’s Digital Media Director, accountable for Nectar360’s digital retail media proposition both through online channels and instore across Sainsbury's Group brands. She is responsible for managing the end-to-end retail media team for Argos, leading partnerships between Nectar360 and media agencies and having the privilege of leading Nectar360’s retail media ad tech strategy including Nectar360’s proprietary Digital Trading Platform.

Alice’s background is in ecommerce across both retail and lifestyle brands, she has been with Nectar360 since October 2018. Nectar360’s role is to create valuable relationships between brands and their customers, and Alice ensures Nectar360 remains at the forefront of digital consideration within the retail media space.

Day 2 | 10th September

9:00 AM Keynote Case Study: How we decided when to build, buy, or go hybrid to optimise workflows and manage our multi-channel retail media campaigns as nothing is ‘plug & play’

Exploring the strategic decisions behind whether to build custom solutions, buy off-the-shelf technology, or implement hybrid solutions when managing complex, multi-channel campaigns
How to balance factors such as scalability, cost-efficiency, and the unique demands of each campaign across digital and physical touchpoints
Discussing the smooth integration between CDPs, ad-tech platforms, and other retail systems to maximise the campaign effectiveness, streamline workflows and reducing operational inefficiencies without overwhelming internal teams

Check out the incredible speaker line-up to see who will be joining Alice.

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