Day 2 | 10th September
- Exploring the strategic decisions behind whether to build custom solutions, buy off-the-shelf technology, or implement hybrid solutions when managing complex, multi-channel campaigns
- How to balance factors such as scalability, cost-efficiency, and the unique demands of each campaign across digital and physical touchpoints
- Discussing the smooth integration between CDPs, ad-tech platforms, and other retail systems to maximise the campaign effectiveness, streamline workflows and reducing operational inefficiencies without overwhelming internal teams
Check out the incredible speaker line-up to see who will be joining Alice.
Download The Latest Agenda