Ana Maria Guerra

Ana Maria Guerra is a seasoned expert in Retail Media and Digital Commerce with over eight years of experience in the FMCG industry, driving omni-commerce executions and crafting data-driven strategies to achieve business objectives. As the Retail Media Manager at Colgate-Palmolive Europe, she currently leads the Amazon Ads strategy & relationship for Europe. As well as, drives initiatives focused on enhancing Retail Media strategies, refining processes, and bolstering measurement capabilities.

With a solid foundation in offline & online activations, business, and industrial engineering, Ana has played a pivotal role in shaping cutting-edge digital retail marketing strategies and facilitating digital transformation projects. She has been instrumental in launching retail media and digital shelf strategies, driving e-commerce growth, and upskilling hundreds of individuals across various functions throughout Europe and Central America.

Passionate about digital transformation, innovation, and continuous learning, committed to fostering consumer-centric experiences. She frequently shares her insights on retail media at industry events and enjoys opportunities to connect with professionals in the digital space.