Anne Sassi

Anne Sassi

Retail Media Director SOK

Day 1 | 8th September

5:25 PM The Reality Check Panel: How can you decode what really drives impact in-store?

  • Review anonymised examples of in-store media — from DOOH loops to shelf screens to POS placements — and assess their real effectiveness based on context, dwell time, HFSS constraints and shopper behaviour
  • Hear experts break down why certain formats succeed or fail, revealing the practical realities of creative relevance, screen positioning, campaign timing, and the path to purchase
  • Vote live on which executions you believe performed best before the results are revealed, offering an honest look at what great in-store media really requires in 2026 

Available for sponsorship – DOOH / In-Store Solutions / Digital Screens

Check out the incredible speaker line-up to see who will be joining Anne.

Download The Latest Agenda