Anne Sassi

Anne Sassi is responsible for commercializing S Group's millions of daily customer interactions for the benefit of advertising partners, but primarily for the benefit of the consumer.

She leads S Group's insight-driven Retail Media, Smart Marketing. Anne has over 15 years of experience in change management and marketing roles at S Group and in the FMCG sector. She is passionate about building new initiatives and is particularly interested in leveraging customer insights as a source of growth and development for the company. Smart Marketing is the most comprehensive Retail Media Network in Finland. Our effectiveness is rooted in unique customer insights and large reach—we understand how Finnish consumers make purchase decisions and reach them every day.