Bas Komen
Director Marketing, Strategy & New Business Development Albert Heijn NetherlandsDay 1 | 8th September
2:25 PM Media Match-Up Panel: Would you buy ads here? A live pitch-off to see if non-endemic advertisers would choose your retail media offering
- Three commerce media leaders give a 2-minute pitch of their non-endemic value proposition (audiences, formats, measurement, creative, identity, commerce moments)
- A panel of non-endemic advertisers “reacts” live — what resonates, what’s missing, what isn’t credible, and what actually wins budgets in categories like travel, finance and automotive
- Audience votes on which RMN they would buy from, revealing what truly differentiates a strong non-endemic proposition in 2026
Check out the incredible speaker line-up to see who will be joining Bas.
Download The Latest Agenda