Bas Komen

Bas Komen

Director Marketing, Strategy & New Business Development Albert Heijn Netherlands

Day 1 | 8th September

2:30 PM Media Match-Up Panel: Would you buy ads here? A live pitch-off to see if non-endemic advertisers would choose your retail media offering

  • Four commerce media leaders give a 2-minute pitch of their non-endemic value proposition 
  • A panel of non-endemic advertisers "reacts" live — what resonates, what's missing, what isn't credible, and what actually wins budgets 
  • Audience votes on which RMN they would buy from, revealing what truly differentiates a strong non-endemic proposition in 2026 

Check out the incredible speaker line-up to see who will be joining Bas.

Download The Latest Agenda