Ben Foulkes
Commerce Media Lead - Sales Director KevelDay 2 | 9th September
8:50 AM Chairperson’s Opening Remarks
9:20 AM Panel Discussion: Building a New Playbook: How can experience-led commerce media help brands move beyond the Amazon model?
- Define what experience-led commerce media really means, and explore how premiumisation is creating a differentiated proposition in a market where Amazon has traditionally set the benchmark
- Examine how experience-led commerce media fits into wider organisational strategy, and whether customer experience is becoming the driver of commerce media investment rather than the other way around
- Discover where experience-led commerce media is delivering value for brands, how activation strategies differ from traditional retail media, and how leading organisations are measuring success when performance isn't telling the whole story
2:30 PM Oxford-Style Debate: The retail media industry is becoming too obsessed with data – FOR & AGAINST
FOR – We're over-engineering data with clean rooms, hyper-segmentation and transactional precision that restricts reach, slows activation and limits creativity
AGAINST – Deeper data sophistication is essential; transactional signals and identity resolution drive better targeting, clearer incrementality and stronger ROI
Check out the incredible speaker line-up to see who will be joining Ben.
Download The Latest Agenda