Ben Foulkes
Commerce Media Lead - Sales Director KevelDay 2 | 9th September
8:50 AM Chairperson’s Opening Remarks
9:20 AM Panel Discussion: Building a New Playbook: How can experience-led commerce media help brands move beyond the Amazon model?
- Define what experience-led commerce media really means, and explore how premiumisation is creating a differentiated proposition in a market where Amazon has traditionally set the benchmark
- Examine how experience-led commerce media fits into wider organisational strategy, and whether customer experience is becoming the driver of commerce media investment rather than the other way around
- Discover where experience-led commerce media is delivering value for brands, how activation strategies differ from traditional retail media, and how leading organisations are measuring success when performance isn't telling the whole story
Check out the incredible speaker line-up to see who will be joining Ben.
Download The Latest Agenda