Ben Penrose

Ben Penrose

Founder STRIQE
Ben has experience of working with both eCommerce retailers and FMCG suppliers - building plans and developing commercial frameworks with Retail Media at the centre of the marketing proposition. He supports the event through Panel Moderation and Track Chair responsibilities.

Day 2 | 9th September

9:50 AM Crystal Ball Panel: The 2028 Retail Media Forecast: What will break, what will boom and what will transform?

  • Explore bold predictions for the next era of retail media — from agentic AI and identity-first ecosystems to programmatic in-store, non-retail RMNs, creative automation and cross-retailer attribution
  • Vote live on which future trends will become reality, sparking fast, honest reactions from industry experts on what will boom, what will break and what will reshape budgets
  • Walk away with a "2028 Retail Media Map" highlighting the capabilities retailers and brands must invest in now to stay competitive as the industry enters its value-creation phase 

Available for sponsorship 

3:30 PM Rising Stars Fireside Chat: Hear from emerging talent shaping the future of retail media, and discover the skills, mindsets and capabilities needed to thrive in an industry defined by data, AI, creativity and rapid commercial innovation.

  • Which new and in-demand skillsets do early-career professionals bring to retail media — from AI fluency to creative experimentation to cross-channel thinking?
  • What do rising stars value in workplace culture — flexibility, progression, mentorship, and opportunities to work across media, data, tech and commercial functions
  • Do young people entering retail media have the tools, training and organisational support they need to succeed in a fast-changing, measurement-first environment?
  • How are RMNs, brands and agencies empowering new talent through upskilling, visibility, ownership and clearer career pathways in retail media? 

Check out the incredible speaker line-up to see who will be joining Ben.

Download The Latest Agenda