Ben Penrose

Using Slido, our panel of C level experts will take questions from the audience, live! For example: 

• How are you managing the balance between personalisation and growing data privacy regulations, and what steps are you taking to maintain consumer trust? 
• What are the key operational and technical challenges in running a successful retail media network that are often overlooked? 
• How are you ensuring that media spend is efficiently allocated, particularly with programmatic advertising? 
• How do you balance creative innovation with consistency across channels, and how do you measure the effectiveness of new ad formats? 

• Learn how to use consumer behaviour insights and foot traffic data to strategically place in-store ads 
• Discover how integrating dynamic digital signage and interactive in-store displays increase purchase conversions 
• Understand how to successfully synchronise online promotions with in-store offers to maximise omnichannel growth