Bethany Mercer
Head of Retail Media CROUDBethany Mercer is the Head of Retail Media at Croud, where she leads the agency's Retail Media Network strategy across full-funnel commerce and marketplace optimisation. Having helped establish Croud's dedicated Retail Media function in 2020, Bethany has been at the forefront of scaling the discipline into a core growth driver for global brands. Over her career, she has spearheaded high-impact commerce strategies for leading names across food & beverage, lifestyle, wellness, and beauty brands - including Nespresso, NEOM Wellbeing, Whyte & Mackay, and Every Man Jack. Known for bridging performance media with complex retail ecosystems, she regularly advises brand leaders on navigating the rapidly evolving retailer landscape and driving measurable commerce growth.
Day 1 | 8th September
3:00 PM Fireside Chat: Beyond the buy button: How do you grow across the full funnel — and prove what's working?
- Why retail media now works across the full funnel — from net-new reach on premium streaming, audio and Twitch through to conversion — and what that shift means for how brands plan and invest.
- How to make it work: using first-party data and AI to activate with genuine relevance across the funnel, without letting optimisation flatten brand distinctiveness.
- Why true incrementality is so hard to prove across walled-garden networks — and how brands, agencies and retailers can close the gap together, including through clean-room modelling via Amazon Marketing Cloud.
Check out the incredible speaker line-up to see who will be joining Bethany.
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