Bethany Mercer
Head of Retail Media CROUDBethany Mercer is the Head of Retail Media at Croud, where she leads the agency's Retail Media Network strategy across full-funnel commerce and marketplace optimisation. Having helped establish Croud's dedicated Retail Media function in 2020, Bethany has been at the forefront of scaling the discipline into a core growth driver for global brands. Over her career, she has spearheaded high-impact commerce strategies for leading names across food & beverage, lifestyle, wellness, and beauty brands - including Nespresso, NEOM Wellbeing, Whyte & Mackay, and Every Man Jack. Known for bridging performance media with complex retail ecosystems, she regularly advises brand leaders on navigating the rapidly evolving retailer landscape and driving measurable commerce growth.
Day 1 | 8th September
3:00 PM Fireside Chat: Beyond the buy button: How can you scale creative and prove incrementality to achieve full-funnel retail media growth?
- Retail media now extends beyond sponsored search into premium streaming, audio, and Twitch – enabling net-new reach at the top of funnel while still converting at the bottom, reshaping how brands plan and allocate investment.
- Winning requires producing and adapting content across markets, formats, and funnel stages simultaneously – with AI-powered content operations and intelligent workflows making that scale achievable without sacrificing brand quality or integrity.
- Measuring true incremental impact across walled-garden networks remains a major hurdle – closing this gap demands closer advertiser-agency collaboration, including clean-room modelling via Amazon Marketing Cloud.
Check out the incredible speaker line-up to see who will be joining Bethany.
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