Camilla Child

Camilla Child

Director, Commercial Strategic Growth Telegraph Media Group Ltd

Day 2 | 9th September

1:05 PM Case Study: How we can combine first-party data, newsbrand trust and identity resolution to power retail media performance

  • The power of data — Turning our rich, consented first-party audience insight into sharper targeting and measurement for retail media campaigns. ·
  • The power of trust — How our trusted, high-engagement newsbrand environment drives stronger consumer receptivity and brand safety at every funnel stage. ·
  • The power of IDs — Building a cookie-free, privacy-safe identity graph that connects with retailer and brand data to unlock RMN addressability.

Check out the incredible speaker line-up to see who will be joining Camilla.

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