Camilla Child
Data Strategy Director, Commercial Telegraph Media Group LtdDay 2 | 9th September
1:05 PM Case Study: How we leveraged our first-party data and trusted newsbrand environment to unlock stronger targeting, incrementality and full-funnel growth
- How we activated our rich, consented first-party data within a trusted, high-engagement newsbrand environment to capture audiences at the top of the funnel
- How we connected our data with retailer and brand datasets through clean rooms and media ecosystems
- How privacy-safe data collaboration, identity resolution and advanced measurement frameworks delivered clearer incrementality and stronger performance across offsite, CTV and socia
Check out the incredible speaker line-up to see who will be joining Camilla.
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