Carlos Paulo

Carlos Paulo

Managing Director, Endless – Retail Media Solutions MC Sonae

Day 1 | 8th September

3:20 PM Importance of Identity Panel Discussion: How can you build privacy-safe data collaboration to strengthen identity, improve measurement and drive cross-channel performance?

  • Explore how retailers can modernise identity systems, enable data portability, and collaborate with brands through clean rooms while maintaining consumer trust and regulatory compliance
  • Understand how data enrichment, cross-touchpoint identity resolution, and transparent governance frameworks enable better measurement — from incrementality to CTV/DOOH attribution
  • Hear retailers, brands and tech leaders debate what “good” looks like: shared taxonomies, aligned KPIs, interoperable clean rooms, and the shift from inventory-led growth to data-driven monetization 

Available for sponsorship – Data Clean Rooms 

Day 2 | 9th September

3:10 PM Oxford-Style Debate: The retail media industry is becoming too obsessed with data – FOR & AGAINST

FOR – We're over-engineering data with clean rooms, hyper-segmentation and transactional precision that restricts reach, slows activation and limits creativity

AGAINST – Deeper data sophistication is essential; transactional signals and identity resolution drive better targeting, clearer incrementality and stronger ROI 

Check out the incredible speaker line-up to see who will be joining Carlos.

Download The Latest Agenda