Carolin Oberhäuser

Head of Brand Relations & Retail Media ABOUT YOU

Carolin Oberhäuser brings over six years of Retail Media expertise to her role as Head of Brand Relations & Retail Media at ABOUT YOU. She drives brand partnerships and campaign monetization for both endemic and non-endemic partners, leveraging strategic collaborations, data-driven insights, and innovative in-house tool development to scale revenue streams.

Day 1 | 9th September

1:20 PM Panel Discussion: How can you improve internal expertise, partnerships and measurement tools to scale your retail media business at pace?

Using intelligent automation, CDP and DSP platforms to streamline manual processes and empower self-service users
How to get the measurement model right to provide ROI on spend and secure repeat business
Increasing collaborative data aggregations to and making your data monetizable to enhance scaling efforts
How can you build retail media expertise within your organisation to become a trusted ad solutions partner to brands?

Check out the incredible speaker line-up to see who will be joining Carolin.

Download The Latest Agenda