Catalina Salazar is a global advertising and retail media leader with over 16 years of experience across EMEA, APAC, and LATAM. She currently leads Ad Tech Product and Business Development at Wolt Ads, where she focuses on building scalable, performance-driven retail media solutions that connect brands with high-intent consumers. Throughout her career, Catalina has worked with some of the world’s most recognized brands and platforms, combining deep expertise in digital advertising, data-driven strategy, and product innovation. Recognized as a Woman to Watch in Advertising & Marketing, Catalina brings a practical, forward-looking perspective on how retail media can deliver both brand growth and real commercial outcomes.