Catalina Salazar is a global advertising and retail media leader with over 16 years of experience across EMEA, APAC, and LATAM. She currently leads Ad Tech Product and Business Development at Wolt Ads, where she focuses on building scalable, performance-driven retail media solutions that connect brands with high-intent consumers.
Throughout her career, Catalina has worked with some of the world’s most recognized brands and platforms, combining deep expertise in digital advertising, data-driven strategy, and product innovation.
Recognized as a Woman to Watch in Advertising & Marketing, Catalina brings a practical, forward-looking perspective on how retail media can deliver both brand growth and real commercial outcomes.
Day 2 | 9th September
9:30 AM Global Insights Panel Discussion: How can you adopt APAC, LATAM, EMEA and US best practices to achieve better measurement, interoperability and omnichannel performance?
- Compare regional strengths: the US leading in AI-driven measurement and programmatic retail media; APAC pioneering social commerce, shoppable video and creator-driven retail; Europe advancing loyalty ecosystems and privacy-centric data governance
- Hear global experts debate what “good” looks like: measurement interoperability, marketplace models, creative automation, mobile-first formats, and CTV’s growing role in omnichannel retail media
- Learn what global brands expect in 2026 — unified reporting, consistent taxonomy, cross-market capability, scalable identity — and how European RMNs can evolve to meet rising global standards
Available for sponsorship – Social Commerce / Shoppable Partners
Check out the incredible speaker line-up to see who will be joining Catalina.
Download The Latest Agenda