Charina Lumley

Managing Director, Retail Media Douglas

Charina is the Managing Director of Retail Media for the European Retail Media Business at DOUGLAS, which operates under the name DOUGLAS Marketing Solutions. Charina began her career with US-based female-forward wellness and lifestyle publishers including Oprah Winfrey and Martha Stewart, before co-founding the women's health and fitness non-profit, Movemeant Foundation. From there, her career led her to retail and product development in the US and abroad where she has innovated everything from hard goods for leading eCommerce brands, to digital goods including retail media advertising solutions that drive bottom line revenue growth for the brands she represents.

Day 1 | 9th September

1:10 PM Panel Discussion: How can you improve internal expertise, partnerships and measurement tools to scale your retail media business at pace?

Using intelligent automation, CDP and DSP platforms to streamline manual processes and empower self-service users
How to get the measurement model right to provide ROI on spend and secure repeat business
Increasing collaborative data aggregations to and making your data monetizable to enhance scaling efforts
How can you build retail media expertise within your organisation to become a trusted ad solutions partner to brands?

Check out the incredible speaker line-up to see who will be joining Charina.

Download The Latest Agenda