Charina Lumley
Managing Director, Retail Media DOUGLAS Marketing Solutions GmbHDay 1 | 8th September
9:00 AM Opening Keynote Case Study: Full-Funnel Launch Impact: How we aligned retail media, distribution and marketing to drive higher conversion and eliminate wasted spend
- How cross-functional alignment (media, trade, supply chain, commercial & distributors) created a seamless activation process — from agreeing on exclusive formats to ensuring stock readiness and launch timing
- How full-funnel orchestration — from awareness-driving formats to performance-led placements — was executed in sync across the retailer’s network to maximise impact during a major fragrance launch
- How introducing an independent agency framework enabled better campaign tracking, ad hoc optimisation, and clear proof of incrementality when retail media is aligned with broader marketing strategy
9:20 AM Fireside Chat: Tying Commerce Media with AI: How can you scale your commerce media network to achieve true maturity in an increasingly agentic, fragmented ecosystem?
- Define what "maturity" really looks like for commerce media networks – from foundational capabilities to scalable, interoperable growth across onsite, offsite and emerging channels
- Explore how agentic decisioning, automation and AI are reshaping optimisation, planning and execution – and what this means for control, transparency and performance
- Learn how to build the operational, measurement and governance frameworks that advertisers demand – delivering efficiency, consistency and measurable outcomes at scale
Check out the incredible speaker line-up to see who will be joining Charina.
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