• How cross-functional alignment (media, trade, supply chain, commercial & distributors) created a seamless activation process — from agreeing on exclusive formats to ensuring stock readiness and launch timing
• How full-funnel orchestration — from awareness-driving formats to performance-led placements — was executed in sync across the retailer’s network to maximise impact during a major fragrance launch
• How introducing an independent agency framework enabled better campaign tracking, ad hoc optimisation, and clear proof of incrementality when retail media is aligned with broader marketing strategy 

• Review anonymised examples of in-store media — from DOOH loops to shelf screens to POS placements — and assess their real effectiveness based on context, dwell time, HFSS constraints and shopper behaviour
• Hear experts break down why certain formats succeed or fail, revealing the practical realities of creative relevance, screen positioning, campaign timing, and the path to purchase
• Vote live on which executions you believe performed best before the results are revealed, offering an honest look at what great in-store media really requires in 2026 

Available for sponsorship – DOOH / In-Store Solutions / Digital Screens