An experienced full-service digital media planner and buyer, spanning 15+ years hands on activation expertise across PPC, Paid Social, Video (although she hates that term "...it's a format, not a channel", she says), CTV, DOOH and more. Christina has integrated digital advertising strategies into local and global, ATL and performance focused media campaigns for the likes of Ernest Jones, H.Samuel, Wattbike, Calumet (Wex Photographic), Temple Spa, WOLF and more, to increase awareness, leads, sales and ROI. Her no-jargon and people first approach will never leave you confused about what your digital advertising is delivering for you, or how your business should be reaching its audience.