Clare O'Brien | Retail Media Pioneers

Day 1 | 8th September

3:55 PM Workshop 3: From Fragmentation to Scale

An interactive workshop opening with new quantitative findings from part 2 of ISBA's latest research, the UK's most comprehensive Digital Retail Media study.

We'll then take those findings to the tables: how do we build the RMN capabilities brands need to unlock greater investment, stronger media effectiveness and long-term growth?

We'll then take those findings to the tables: how do we build the RMN capabilities brands need to unlock greater investment, stronger media effectiveness and long-term growth? · See the new quantitative data on where Retail Media capability stands today, and where the biggest gaps sit between what brands need and what networks deliver. ·
Debate the capabilities that matter most alongside retailers, brands and industry leaders, from self-service platforms and data collaboration to attribution, commercial models and organisational maturity. ·
Leave with ideas and practical actions for both networks and brands: common definitions, standardised measurement, transparent governance and interoperable ways of working that give brands the confidence to invest.