Dan Larden

True – Premature standardisation risks stifling innovation and eroding the competitive advantages that make retail media networks unique and valuable – Maelle Guillemot, Head of La Redoute Media, La Redoute  

False – Standardisation in retail media is essential for sustainable growth and transparency. Without standardisation, retail media risks becoming fragmented, inefficient, and opaque, limiting its growth potential and failing to meet brand expectations - Dan Larden, Head of Media, ISBA