Daniël Franco

Head of Retail Media & Advertising HEMA

Daniel Henriques Ventura Franco is Head of Retail Media & Advertising at HEMA, where he leads both the retail media business and the company's integrated media strategy.

Operating at the intersection of media buying, media sales, data and technology, Daniel is responsible for building a future-proof media ecosystem that creates value for customers, brand partners and the business alike. His control spans paid media, owned channels, retail media monetization, measurement, audience strategy and marketing technology.