David Fieldhouse

Head of Commerce, UK WPP Media

David has 19 years’ experience in data, ad-tech and commerce. Previously he launched the MediaCom and WPP Media mobile practice in 2008. Subsequently he co-founded two technology businesses selling AD-X to commerce platform Criteo and Linking Mobile to the programmatic DSP Crimtan. More recently David has been global commercial lead for Adsquare and Chief Revenue Officer at Adimo a shoppable commerce platform, helping them raise a series A investment from Maven Capital Partners. He has also spent time consulting on retail media for IAB Europe. David is UK Head of Commerce and has a global remit looking after WPP’s work in commerce data.

Day 2 | 10th September

9:40 AM Industry Interview: How to use configurable ad-tech platforms to automate multi-channel campaigns and deliver actionable customer insights

Exploring how configurable ad-tech platforms enable retailers to automate and synchronise campaigns across multiple channels to improve efficiency by reducing manual effort, while increasing the scale and reach of marketing campaigns
Simplifying the management of intricate workflows, enabling retailers to better coordinate across diverse marketing channels, teams, and systems
Aggregating data from various touchpoints to provide powerful customer insights

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda