David Fieldhouse

David has 19 years’ experience in data, ad-tech and commerce. Previously he launched the MediaCom and WPP Media mobile practice in 2008. Subsequently he co-founded two technology businesses selling AD-X to commerce platform Criteo and Linking Mobile to the programmatic DSP Crimtan. More recently David has been global commercial lead for Adsquare and Chief Revenue Officer at Adimo a shoppable commerce platform, helping them raise a series A investment from Maven Capital Partners. He has also spent time consulting on retail media for IAB Europe. David is UK Head of Commerce and has a global remit looking after WPP’s work in commerce data.