David Wijland

• Leverage 1P data to power retail media campaigns that not only reach but also meaningfully influence high-intent audiences  
• Enable advertisers to fund retail media experiences, leveraging data-driven promotions, exclusive content, and brand partnerships to drive deeper customer relationships and to strengthen customer retention 
• Maximise campaign impact by integrating retail media with loyalty programs, creating seamless, personalised experiences that encourage repeat purchases and long-term brand engagement 

Following the case study, you will join a small group of your peers to address a question put to you by the speakers.