Retail Media Pioneers

09 - 10 September, 2025

The Hurlingham Club, London

Dean Harris

Retail Media Leader Co-op Media Network

Dean Harris leads Co-op Media Network, shaping the growth of Co-op’s convenience-focused retail media business. With over 15 years of experience spanning advertising, strategy, and loyalty, he’s helped brands tap into data-driven media that makes shopping faster, easier, and more relevant for customers. Since launching in 2024, Co-op Media Network has expanded its data capabilities, introduced new digital solutions, and positioned convenience media as a must-have for advertisers. As a regular industry speaker, Dean is passionate about making retail media simple, effective, and built for the way people really shop.

Day 1 | 9th September

9:20 AM Keynote Case Study: How we are using thought leadership to differentiate in-store media and build more impactful brand partnerships that optimise media investments

  • Measuring brand impact beyond sales by leveraging in-store digital screens, shelf media, and point-of-sale activations to drive awareness, consideration, and purchase intent  
  • Defining the role of in-store media within the broader retail media landscape, exploring its convergence with DOOH and the added value of contextual targeting and first-party data 
  • Navigating the evolving RMN ecosystem – balancing capability, differentiation, and scale to maximise offsite retail media effectiveness 
  • Curating high-value partnerships instead of relying on RMN consolidation, ensuring brands optimise their media investments across retailers with distinct shopper audiences 


Check out the incredible speaker line-up to see who will be joining Dean.

Download The Latest Agenda