Dean leads Co-op Media Network, developing Co-op’s convenience focused retail media proposition. Drawing on 17 years in advertising, strategy, and loyalty, he helps brands use data and in store reach to connect with high frequency shoppers in relevant ways. Dean champions straightforward, outcomes driven media that reflects how people really shop, and regularly shares industry perspectives on the role of convenience in the evolving retail media landscape.
Day 1 | 8th September
10:00 AM Live Review Panel: How can you put creative under the microscope to elevate creative quality and achieve stronger retail media performance?
A live creative critique where leaders unpack why some retail media campaigns deliver — and others don’t.
- Dissecting real retail media creatives across multichannel – onsite, in-store, social, CTV, DOOH and influencer channels to reveal what truly drives emotional impact and incremental sales
- Exploring how identity-led dynamic creative prevents wasted spend and transforms static assets into full-funnel brand-building experiences
- Walk away with practical creative principles RMNs and brands can apply immediately to improve performance and consistency across every touchpoint
At the end of this live review panel, panellists will share their top 3 creative principles to help you go away with takeaways to apply to your own strategy.
Available for sponsorship – Creative & Dynamic Creative Optimisation Platforms
Check out the incredible speaker line-up to see who will be joining Dean.
Download The Latest Agenda