Emily Jones
E-Commerce Controller HiPPDay 1 | 8th September
5:05 PM Case Study: How we aligned sales, brand and finance to unlock budget and scale our retail media investment
- Learn how we moved retail media out of siloed ownership (trade vs brand vs digital) and built a shared internal framework that clarified budget responsibility, KPIs and success metrics across department
- See how internal education, cross-functional steering groups and a unified retail media narrative enabled better communication with finance, helped secure incremental budget, and improved decision-making
- Understand how aligning retail media with merchandising, supply chain and e-commerce unlocked operational efficiencies, improved forecasting, and strengthened partnerships with RMNs
Check out the incredible speaker line-up to see who will be joining Emily.
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