Emma Foley
Head of Strategic Planning Tesco MediaDay 2 | 9th September
12:35 PM Client Panel Discussion / Case Study: How to fix data quality and workflow friction to achieve more accurate targeting, better ROI and cleaner RM execution
- Learn how data quality validation (freshness, taxonomy, identity, feeds, anomaly detection) prevents performance leakage across RMNs
- See how operational analytics reduce setup errors by catching SKU mismatches, attribution gaps, duplicate signals, and latency issues before launch
- Understand how stronger data infrastructure enables more precise targeting, better incrementality, cross-channel comparability, and fewer manual fixes
Check out the incredible speaker line-up to see who will be joining Emma.
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