Hassan Umar Ali

Hassan Umar Ali

Regional Digital and Media Manager Beiersdorf

Day 1 | 8th September

3:45 PM Panel Discussion: How can internal teams align to build a unified retail media strategy?

  • Hear how to align internally to build a shared understanding of retail media’s role — shifting it from a siloed line item to a strategic, cross-functional growth driver
  • Learn how leaders aligned on measurement, reporting cadence, and KPI definitions (e.g., ROMO vs ROAS) to create budget frameworks that satisfy finance while enabling marketing agility
  • Discover how they redesigned planning cycles, removed internal friction between trade and brand budgets, and created one narrative that unlocked organisation-wide confidence in retail media investment 

Check out the incredible speaker line-up to see who will be joining Hassan.

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