Jan is heading Media Strategy and Operations at Zalando Partner Marketing Services (ZMS). With 15 years of experience in Marketing and Adtech, and over four years at Zalando, Jan brings a deep, cross-functional perspective to the world of Retail Media. Having worked across all sides of the business—from hands-on marketing roles to sales and account management in the programmatic adtech space, and now leading marketing operations—Jan combines strategic insight with operational excellence to drive scalable campaign success for brand partners.
Day 2 | 9th September
10:20 AM Crystal Ball Panel: The 2028 retail media forecast — What will break, what will boom and what will transform?
- Explore bold predictions for the next era of retail media — from agentic AI and identity-first ecosystems to programmatic in-store, non-retail RMNs, creative automation and cross-retailer attribution
- Vote live on which future trends will become reality, sparking fast, honest reactions from industry experts on what will boom, what will break and what will reshape budgets
- Walk away with a “2028 Retail Media Map” highlighting the capabilities retailers and brands must invest in now to stay competitive as the industry enters its value-creation phase
Check out the incredible speaker line-up to see who will be joining Jan.
Download The Latest Agenda