I started my career where product sat on top of how teams worked: ad ops across search, display, video, in-game, etc. then gravitated towards platforms embedded in how brands & publishers build, run & profit from campaigns. From ad serving (Atlas, Microsoft) to attribution analytics (TUNE, Branch) to what I work on now: marketing intelligence that doesn't wait to be asked. AI agents that surface the right audience at the right moment and act on it, suggesting what campaign to run next rather than waiting to be told.... The same intelligence that drives personalisation on the buy side drives inventory yield on the sell side where "campaign" is the common language. Today I work with enterprises across EMEA in retail & marketplaces, media & broadcast, navigating markets and cultures directly: native English & French, operational German & fast growing Portuguese.