Retail Media Pioneers

09 - 10 September, 2025

The Hurlingham Club, London

Jessica Cooke

Director of Media & Loyalty Stonegate Group

Day 1 | 9th September

5:30 PM Case Study: How can you leverage non-endemic advertising to increase brand awareness, target new market segments and reach consumers at every stage of the buying journey?

  • How do non-endemic brands leverage partnerships with industries outside their traditional sector to tap into new customer segments? 
  • How to use sophisticated audience segmentation so that brands can reach potential customers at the right moment, regardless of where they are in their decision-making process 
  • Using tools like advanced analytics and social listening so brands can track engagement and brand awareness in real time, enabling them to adjust strategies for better performance and ROI 

Check out the incredible speaker line-up to see who will be joining Jessica.

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