Justin Sandee
Commercial Development Director bol.comDay 1 | 8th September
9:40 AM Case Study: Harnessing Marketplace Intelligence: How we connected marketplace data and creative effectiveness to drive category growth and new buyer spend
- Demonstrating how integrated storytelling across onsite, social, CTV, DOOH and influencer channels can deliver both emotional impact and measurable sales uplift — the true promise of “brandformance.”
- Showing how identity-powered dynamic creative prevents wasted spend, adapts to shopper context in real time, and unlocks new audiences without relying on broad demographic targeting
- Revealing the operational engine behind successful campaigns — from creative studios and automation workflows to retailer–brand collaboration models that ensure assets are compliant, scalable and performance-ready
2:50 PM Media Match-Up Panel: Would you buy ads here? A live pitch-off to see if non-endemic advertisers would choose your retail media offering
- Three commerce media leaders give a 2-minute pitch of their non-endemic value proposition (audiences, formats, measurement, creative, identity, commerce moments)
- A panel of non-endemic advertisers “reacts” live — what resonates, what’s missing, what isn’t credible, and what actually wins budgets in categories like travel, finance and automotive
- Audience votes on which RMN they would buy from, revealing what truly differentiates a strong non-endemic proposition in 2026
Check out the incredible speaker line-up to see who will be joining Justin.
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