Justin Sandee
Director, Commercial Development bol.comDay 1 | 8th September
10:30 AM Case Study: How we connected marketplace data and creative effectiveness to drive category growth and new buyer spend
- See how leveraging high-intent search behaviour, category breadth and advanced propensity modelling created efficient acquisition funnels and outperformed traditional retail media environments
- Learn how machine learning systems were integrated across channels (onsite search, Google, YouTube, TikTok, Meta) to deliver 3× category growth and 4× new buyer acquisition
- Understand how marketplaces structured their tech stack, identity resolution and measurement foundation to provide transparent reporting, cross-channel attribution and advertiser confidence
2:25 PM Media Match-Up Panel: Would you buy ads here? A live pitch-off to see if non-endemic advertisers would choose your retail media offering
- Three commerce media leaders give a 2-minute pitch of their non-endemic value proposition (audiences, formats, measurement, creative, identity, commerce moments)
- A panel of non-endemic advertisers “reacts” live — what resonates, what’s missing, what isn’t credible, and what actually wins budgets in categories like travel, finance and automotive
- Audience votes on which RMN they would buy from, revealing what truly differentiates a strong non-endemic proposition in 2026
Check out the incredible speaker line-up to see who will be joining Justin.
Download The Latest Agenda