Kathryn Tharby leads Go-To-Market for Pollen, Nectar360's retail media platform. Having spent her career spanning FMCG brands, agencies and retail media, she is passionate about connecting technology, people and processes to help teams work smarter and create greater value for brands.
Day 2 | 9th September
9:00 AM Case Study: Going Beyond Retail Media: How we are building the retail ecosystem of the future to go beyond media and achieve multi-asset monetisation
- Discover how retail media transforms into a full retail monetisation ecosystem, integrating loyalty, payments, in-store programmatic, data products, and open-web activation into one interoperable commercial engine
- Learn how agentic AI, identity-first infrastructure and composable tech architectures reshape everything from product discovery to personalisation, incrementality, measurement and omnichannel attribution
- Understand the structural shifts coming between 2026–2028: cross-retailer attribution, new non-retail RMNs, sustainability pressures, multi-market interoperability and the rise of creative automation at scale
Check out the incredible speaker line-up to see who will be joining Kathryn.
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