Larisa Dumitru

Larisa Dumitru is an experienced digital commerce strategist with a career spanning both agency and client-side roles across Europe and global markets. She brings expertise in retail media, performance marketing, omnichannel strategy, and commerce operations, helping brands navigate fast-changing digital landscapes with clarity and precision. Currently Head of eCommerce for Europe at WPP Media, Larisa leads regional strategy and activation for some of the world’s leading advertisers. She works at the intersection of media, data, and commerce—partnering with clients to design scalable programs that balance short-term performance with long-term brand value.