Day 1 | 8th September
11:40 AM Case Study: How we are building a unified retail media strategy — using AI, measurement foundations and self-service to scale content and performance
- Learn how we unified retail media operations across the Nordics following a major regional acquisition — aligning contracts, technology, media kits and operating models to create a scalable, cross-border retail media business
- See how a long-term AI content optimisation programme is standardising and templating creative at scale, reducing production costs while maintaining strict ethical guidelines — with a live client case study in progress
- Understand the realities of building a unified measurement foundation from scratch, including shared KPIs, taxonomy and incrementality challenges — and how this roadmap is enabling the launch of a new self-service retail media platform
Check out the incredible speaker line-up to see who will be joining Lasse.
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