Lasse Storgaard is Head of Creative Agency at Matas Group, the leading beauty and wellbeing retailer in the Nordics. He is responsible for transforming content creation and creative operations across Matas and KICKS, building the infrastructure required to deliver personalized content at scale. With more than 15 years of experience spanning agencies, consultancies, technology platforms, and retailers, Lasse has held leadership roles across WPP, VML, IPG, Google, IBM, and Matas Group. His work sits at the intersection of creativity, technology, AI, and commercial execution. Today, Lasse leads Matas Group's content transformation agenda, including AI-enabled content production, automation, creative standardization, and the development of a group-wide content engine designed to increase output, improve quality, and reduce production costs at scale.
Day 1 | 8th September
11:30 AM Case Study: Building a Unified Retail Media Strategy: How we are building a unified retail media strategy — using AI, measurement foundations and self-service to scale content and performance
- Learn how we unified retail media operations across the Nordics following a major regional acquisition — aligning contracts, technology, media kits and operating models to create a scalable, cross-border retail media business
- See how a long-term AI content optimisation programme is standardising and templating creative at scale, reducing production costs while maintaining strict ethical guidelines — with a live client case study in progress
- Understand the realities of building a unified measurement foundation from scratch, including shared KPIs, taxonomy and incrementality challenges — and how this roadmap is enabling the launch of a new self-service retail media platform
Check out the incredible speaker line-up to see who will be joining Lasse.
Download The Latest Agenda