Lena Schütze
Team Lead Client Services & Consulting DOUGLAS Marketing Solutions GmbHDay 1 | 8th September
9:00 AM Opening Keynote Case Study: Full-Funnel Launch Impact: How we aligned retail media, distribution and marketing to drive higher conversion and eliminate wasted spend
- How cross-functional alignment (media, trade, supply chain, commercial & distributors) created a seamless activation process — from agreeing on exclusive formats to ensuring stock readiness and launch timing
- How full-funnel orchestration — from awareness-driving formats to performance-led placements — was executed in sync across the retailer’s network to maximise impact during a major fragrance launch
- How introducing an independent agency framework enabled better campaign tracking, ad hoc optimisation, and clear proof of incrementality when retail media is aligned with broader marketing strategy
Check out the incredible speaker line-up to see who will be joining Lena.
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