Maelle Guillemot

Using Slido, our panel of C level experts will take questions from the audience, live! For example: 

• How are you managing the balance between personalisation and growing data privacy regulations, and what steps are you taking to maintain consumer trust? 
• What are the key operational and technical challenges in running a successful retail media network that are often overlooked? 
• How are you ensuring that media spend is efficiently allocated, particularly with programmatic advertising? 
• How do you balance creative innovation with consistency across channels, and how do you measure the effectiveness of new ad formats? 

True – Premature standardisation risks stifling innovation and eroding the competitive advantages that make retail media networks unique and valuable – Maelle Guillemot, Head of La Redoute Media, La Redoute  

False – Standardisation in retail media is essential for sustainable growth and transparency. Without standardisation, retail media risks becoming fragmented, inefficient, and opaque, limiting its growth potential and failing to meet brand expectations - Dan Larden, Head of Media, ISBA