agnus Malmsten has spent the past seven years driving digital revenue growth at Bonnier News, the largest publisher in the Nordics. Representing over 100 premium brands including Dagens Nyheter, Expressen, and Dagens Industri. Magnus initially focused on scaling the publisher's programmatic revenue. For the last two years, he has spearheaded Bonnier News’ strategic entry into retail media. His core mission involves researching the evolving market, defining Bonnier’s unique off-site capabilities, and executing a go-to-market strategy that connects retail data with premium publisher inventory. Deeply involved in shaping the future of the industry, Magnus also leads the Off-Site Group within the IAB Retail Media Task Force. There, he drives the IAB’s mission to establish unified Swedish standards for the ecosystem. His work focuses heavily on building frameworks for privacy-safe data collaboration, solving identity challenges without third-party cookies, and ensuring that off-site retail media delivers transparent measurement and superior cross-channel performance for advertisers.