Malisa Irabor
Senior Account Manager & EU Prime Day Lead AmazonDay 2 | 9th September
9:30 AM Global Insights Panel Discussion: How can you adopt APAC, LATAM, EMEA and US best practices to achieve better measurement, interoperability and omnichannel performance?
- Compare regional strengths: the US leading in AI-driven measurement and programmatic retail media; APAC pioneering social commerce, shoppable video and creator-driven retail; Europe advancing loyalty ecosystems and privacy-centric data governance
- Hear global experts debate what “good” looks like: measurement interoperability, marketplace models, creative automation, mobile-first formats, and CTV’s growing role in omnichannel retail media
- Learn what global brands expect in 2026 — unified reporting, consistent taxonomy, cross-market capability, scalable identity — and how European RMNs can evolve to meet rising global standards
Available for sponsorship – Social Commerce / Shoppable Partners
10:20 AM Crystal Ball Panel: The 2028 retail media forecast — What will break, what will boom and what will transform?
- Explore bold predictions for the next era of retail media — from agentic AI and identity-first ecosystems to programmatic in-store, non-retail RMNs, creative automation and cross-retailer attribution
- Vote live on which future trends will become reality, sparking fast, honest reactions from industry experts on what will boom, what will break and what will reshape budgets
- Walk away with a “2028 Retail Media Map” highlighting the capabilities retailers and brands must invest in now to stay competitive as the industry enters its value-creation phase
Check out the incredible speaker line-up to see who will be joining Malisa.
Download The Latest Agenda