With 15+ years of experience in global organizations, I am currently heading up Retail Media at Stadium. One of the biggest sporting goods companies in northern Europe. I leverage my sales and digital marketing skills from one of the biggest media houses in the Nordics to deliver effective and innovative Retail Media solutions for our customers. I have a strong track record of building and maintaining long-term relationships with B2B clients from different cultures, needs and markets. Working within the sporting goods industry have been a big part of my life. Prior to joining Stadium and before my work within media sales , I was a global business development manager and Head of category manager at Peak Performance. At Peak Performance I monitored the product developer process and helped expanded our business in new and existing markets. Leading several strategic projects and partnerships was an exciting part of the role. I also held various marketing roles at Peak Performance and adidas group, where I developed and executed impactful campaigns and activations for these great brands. I am passionate about creating value and satisfaction for customers, and I enjoy working in dynamic and collaborative environments.