Marie-Clare Puffett

Industry Development & Insights Director IAB Europe

Marie-Clare is the Industry Development & Insights Director for IAB Europe. Marie-Clare has spent 10+ years in the digital advertising and marketing industry leading collaborative projects, research, and events. She is tasked with driving IAB Europe's industry engagement and initiatives within Retail Media as well as owning the association’s industry research and insights outputs and roadmap.

Day 1 | 9th September

4:30 PM Industry Update & Q&A: Breaking Barriers: Simplifying retail media measurement through standardisation

• Retail Media’s growth is constrained by inconsistent standards, siloed systems, and fragmented measurement, limiting brand evaluation and retailer investment

• IAB Europe will showcase how standardisation can provide clear, comparable, and actionable measurement frameworks

• Harmonised approaches simplify decision-making, build trust, and unlock Retail Media’s full potential for all stakeholders

Check out the incredible speaker line-up to see who will be joining Marie-Clare.

Download The Latest Agenda