• Why retail media is not just about lower-funnel search ads, but is a powerful brand-building channel — reaching precise audiences on premium streaming, audio, Twitch and beyond with retailers' first-party data
• Why true incrementality is so hard to prove across walled-garden networks — and how advertisers and agencies can work to overcome this
• How clean-room modelling via Amazon Marketing Cloud and first-party data integration help to dedupe new-to-brand and reveal each channel's real value 

A candid, closed-door boardroom designed to set the tone for the day — open, honest, guard-down conversations with the people who live retail media every day. 

• Guided by trigger prompts such as "The one thing brands don't understand about us…", "The truth about our data quality is…", and "If I could change one thing about RMNs…", this session surfaces the realities we rarely say out loud.
• A peer-led honesty circle where leaders share mistakes, failed experiments and lessons learned — helping the room build trust and level up together.
• Designed to break silos, accelerate connection and set the tone for the event's USP: real talk, human vulnerability and industry collaboration without the polish. 

• Hear how to align internally to build a shared understanding of retail media's role — shifting it from a siloed line item to a strategic, cross-functional growth driver 
• Learn how leaders aligned on measurement, reporting cadence, and KPI definitions (e.g., ROMO vs ROAS) to create budget frameworks that satisfy finance while enabling marketing agility 
• Discover how they redesigned planning cycles, removed internal friction between trade and brand budgets, and created one narrative that unlocked organisation-wide confidence in retail media investment