Marie-Clare Puffett

Industry Development & Insights Director IAB Europe

Marie-Clare is the Industry Development & Insights Director for IAB Europe. Marie-Clare has spent 10+ years in the digital advertising and marketing industry leading collaborative projects, research, and events. She is tasked with driving IAB Europe's industry engagement and initiatives within Retail Media as well as owning the association’s industry research and insights outputs and roadmap.

Day 1 | 9th September

10:50 AM Morning Roundtables Interactive: How can you simplify and optimise retail media measurement to improve campaign performance?

Industry update & Q&A: Standardising measurement with Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe

Roundtables: This is your opportunity to address your biggest challenges: join a discussion with 5 or 6 of your peers and collaboratively come up with solutions for –

iROAS
Footfall attribution
Data clean rooms
Cross-channel attribution
MMM/MMX
Standard metrics

Check out the incredible speaker line-up to see who will be joining Marie-Clare.

Download The Latest Agenda