Marie-Clare Puffett

Marie-Clare Puffett

Industry Development & Insights Director IAB Europe

Marie-Clare is the Industry Development & Insights Director for IAB Europe. Marie-Clare has spent 10+ years in the digital advertising and marketing industry leading collaborative projects, research, and events. She is tasked with driving IAB Europe's industry engagement and initiatives within Retail Media as well as owning the association’s industry research and insights outputs and roadmap.

Day 1 | 8th September

11:20 AM Workshop 2: Closed-Door Boardroom – The conversations we never have: Getting honest at Retail Media Pioneers 2026

A candid, closed-door boardroom designed to set the tone for the day — open, honest, guard-down conversations with the people who live retail media every day. ·

  • Guided by trigger prompts such as "The one thing brands don't understand about us…", "The truth about our data quality is…", and "If I could change one thing about RMNs…", this session surfaces the realities we rarely say out loud.
  • · A peer-led honesty circle where leaders share mistakes, failed experiments and lessons learned — helping the room build trust and level up together. ·
  • Designed to break silos, accelerate connection and set the tone for the event's USP: real talk, human vulnerability and industry collaboration without the polish.

Check out the incredible speaker line-up to see who will be joining Marie-Clare.

Download The Latest Agenda