Marie-Clare Puffett

Industry Development & Insights Director IAB Europe

Marie-Clare is the Industry Development & Insights Director for IAB Europe. Marie-Clare has spent 10+ years in the digital advertising and marketing industry leading collaborative projects, research, and events. She is tasked with driving IAB Europe's industry engagement and initiatives within Retail Media as well as owning the association’s industry research and insights outputs and roadmap.

Day 1 | 9th September

10:50 AM Industry Update & Q&A: How can you simplify and optimise retail media measurement to improve campaign performance?

Show how IAB’s latest standards simplify metrics like impressions and attribution, enabling clearer benchmarking across retail media networks
Explain how new IAB guidelines standardise incrementality and ROI metrics, helping brands and retailers evaluate performance accurately
Demonstrate how adopting common measurement standards improves data comparability and drives stronger ROI

Check out the incredible speaker line-up to see who will be joining Marie-Clare.

Download The Latest Agenda