Mark Boston

Mark Boston is a seasoned eCommerce and digital business leader with over 14 years’ experience driving growth across global CPG and retail brands. Most recently as Global eCommerce Channel Director at the LEGO Group, he led digital shelf optimisation, AI-driven retail media strategies, and global partnerships with Amazon and other major platforms. Passionate about shopper-first strategies, Mark combines commercial expertise with data-driven innovation to help brands unlock incremental value and elevate retail media beyond vanity metrics.