Mark Boston

Former Global eCommerce Channel Director LEGO Group

Mark Boston is a seasoned eCommerce and digital business leader with over 14 years’ experience driving growth across global CPG and retail brands. Most recently as Global eCommerce Channel Director at the LEGO Group, he led digital shelf optimisation, AI-driven retail media strategies, and global partnerships with Amazon and other major platforms. Passionate about shopper-first strategies, Mark combines commercial expertise with data-driven innovation to help brands unlock incremental value and elevate retail media beyond vanity metrics.

Day 1 | 9th September

3:00 PM Client Interview: Value over vanity: Drive incremental growth with AI for retail media

Maximize Impact with AI-Powered Optimization – Use AI as a performance-focused partner to gain early insights and automate budget allocation across top retailers – preventing wasted spend and uncovering why campaigns underperform
Focus on Incrementality, Not Just Impressions – Real-time, incrementality-based optimization helps stretch your retail media budget—boosting ad sales and efficiency while lowering CPCs
Learn from Market Leaders – See how a top global brand is leveraging AI to accelerate growth, optimize spend, and move beyond slow, reactive campaign reporting

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda