Markus Anstots
Head of Retail Media Kaufland Global Marketplace
Day 1 | 8th September
9:20 AM Fireside Chat: Tying Commerce Media with AI: How can you scale your commerce media network to achieve true maturity in an increasingly agentic, fragmented ecosystem?
- Define what "maturity" really looks like for commerce media networks – from foundational capabilities to scalable, interoperable growth across onsite, offsite and emerging channels
- Explore how agentic decisioning, automation and AI are reshaping optimisation, planning and execution – and what this means for control, transparency and performance
- Learn how to build the operational, measurement and governance frameworks that advertisers demand – delivering efficiency, consistency and measurable outcomes at scale
Day 2 | 9th September
12:15 PM Case Study: How we rewrote our Retail Media playbook combining on- and offline verticals with data insights to power scalable advertising solutions
- See how a European loyalty program, serves as the bridge between digital and stationary business, dismantling data silos to support seamless omnichannel activation
- Understand how unified first-party data strategy is enabling Kaufland’s retail media and marketplace expansion across Europe, creating new opportunities beyond on-site inventory and setting the foundation for future on- and off-site activation
Check out the incredible speaker line-up to see who will be joining Markus.
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