Markus Anstots

Markus Anstots

Commercial Development Kaufland

Day 2 | 9th September

11:45 AM Case Study: How we rewrote our Retail Media playbook combining on- and offline verticals with data insights to power scalable advertising solutions

  • See how a European loyalty program, serves as the bridge between digital and stationary business, dismantling data silos to support seamless omnichannel activation
  • Understand how unified first-party data strategy is enabling Kaufland’s retail media and marketplace expansion across Europe, creating new opportunities beyond on-site inventory and setting the foundation for future on- and off-site activation 

Check out the incredible speaker line-up to see who will be joining Markus.

Download The Latest Agenda