Markus Vones is Division Manager Advertising Sales & Account Management at OTTO Advertising, and an experienced expert in the field of sales and marketing. The graduate in business administration has held various management positions in the media environment in his approximately 20 years of professional experience, including from 2008 at Glam Media as Director Sales and later Director International Channel Partners. In 2013, the Munich native moved to Amazon Advertising as Head of Advertising Agency Sales and later Head of Vertical Sales, where he shaped the strategic development and expansion of media sales. Markus Vones has been with OTTO Advertising in Hamburg as Division Manager Advertising Sales & Account Management since August 2022. Here, the 46-year-old brings his broad experience in sales development, customer loyalty and team leadership to take retail media at OTTO to the next level for advertisers and to establish OTTO as a relevant media platform.
Day 1 | 8th September
9:20 AM Fireside Chat: Cross-Channel Demand Measurement: How can you use commerce media and identity to prove incrementality and optimise budget allocation?
- Explore how modern identity graphs, cross-environment matching and clean-room collaboration make it possible to measure true incremental lift across loyalty, delivery, financial, marketplace and in-store environments
- Discover how multi-touch causal modelling and “always-on” experiment design isolate the impact of commerce media from baseline demand, cannibalisation and retargeting effects — giving brands confidence in budget expansion
- Gain a practical framework for comparing ROI across retail media networks and commerce media environments, enabling smarter budget weighting and unified planning across the full consumer journey
Available for sponsorship – Commerce Media Platform
Check out the incredible speaker line-up to see who will be joining Markus.
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